The Story

Willowen was born from a desire to create more than candles, it was envisioned as a retreat into nature’s calm, brought to life through elegant design and refined scents. Inspired by serene gardens, timeless florals, and grounding earth tones, Willowen captures the beauty and tranquility of the natural world. Each candle is thoughtfully crafted to turn any space into a haven, blending luxury with simplicity.

THE SOLUTION

To bring Willowen to life, the focus was on creating a visual identity and product line that feels both sophisticated and welcoming. The branding emphasizes clean, minimal design, while the candle names and scents evoke a sense of escape.

The color palette was carefully selected to complement the brand’s natural inspiration. Soft greens, blush pinks, and amber tones create an inviting yet luxurious feel, while subtle metallic accents like gold and copper add a touch of modern refinement. The typography pairs classic serif fonts with approachable sans-serif details, balancing elegance with accessibility.

Packaging design plays a pivotal role in conveying Willowen’s ethos. From frosted glass jars to matte finishes and botanical illustrations, every detail tells a story of care and serenity. The branding extends seamlessly across candles, labels, and outer packaging, creating a cohesive, memorable impression.

The Scope

Brand Identity, Packaging Design