The Story

Verona Flowers began as a heartfelt expression of creativity, bringing exquisite floral arrangements to life for everyday moments and celebrations alike. Rooted in the artistry of floral design, Verona has grown to embrace a broader vision, offering bespoke services for weddings and special events that elevate life’s most cherished occasions.

Having collaborated with Verona on their original branding, the opportunity to partner with them again for this next chapter was both exciting and rewarding. This project marked a pivotal moment in their journey, as they sought to refine their identity to reflect their growth while maintaining the timeless elegance their clients have come to love.

THE SOLUTION

The rebranding process focused on harmonizing Verona’s established visual identity with their expanded offerings. Drawing inspiration from their legacy of sophistication and beauty, we refined the existing logo and color palette to align with their elevated direction. Every detail, from typography to supporting design elements, was carefully curated to embody the timeless grace of Verona’s floral artistry.

The updated brand identity brings together a sense of continuity and reinvention, ensuring a seamless connection to their roots while embracing the sophistication needed to capture their future aspirations. This refreshed identity now serves as a reflection of Verona’s artistry, attention to detail, and commitment to creating unforgettable moments through their floral creations.

The Scope

Brand Identity, PrintDesign, Packaging Design