Eyegenic

The Story

Eyegenic was born from a simple yet essential need, better eyelid hygiene. As an optometrist, the founder saw firsthand how eye irritation, dryness, and bacterial buildup impacted daily life. With no truly effective, luxury grade solutions on the market, she set out to redefine eye care. Designed for busy professionals, skincare lovers, and wellness enthusiasts, the brand’s first product, a Hypochlorous Acid Daily Cleansing Mist, brings science backed eye hygiene into everyday routines. Gentle yet powerful, this mist keeps your eyes refreshed, protected, and healthy, anytime, anywhere.

THE SOLUTION

For this brand identity project, the goal was to create a modern, elevated, and clinically sophisticated brand that blends expert care with a sense of quiet luxury. A refined visual identity and packaging that feel fresh, effortless, and premium.

The color palette reflects clean beauty and wellness, using soft cool tones to evoke freshness and calm. A sleek yet inviting typography choice brings a balance of clinical expertise and modern elegance, making the brand feel both trustworthy and aspirational.

As Eyegenic makes its debut, the branding and packaging set the tone for a new era of eye care, one that feels as luxurious as it is effective.