If you are a small business owner you know the importance of having the right tools that can help you run it as smoothly as possible. While experimenting with all the options available out there, it’s also key that you don’t spend too much time or money doing this.
Throughout my freelance years, I’ve tested so many different programs and apps that I’ve lost count already. Sometimes this paid off, others not so much. But I can proudly say that I now have my client process, business, and social media management all set up, it only took four years…well, finding what works for you takes time, right?
So, today I want to share with you those business tools that I honestly can’t image working without these days. These have been completely tested and there are no affiliate links or anything like that, just love for the peace of mind they bring.
Without a doubt, this is the one business tool I couldn’t leave behind. I used to think that working with a project management system would be complicated, but honestly, Asana makes it so easy. The term project management system doesn’t even begin to describe this as it’s so much more than that.
From creating to do lists, reminders, working with a team or by yourself, managing client work…the sky is the limit with this one. I wrote a complete post right here on how to use Asana as a solopreneur in case you are interested in learning a few tips.
Pinterest has been my first source of website traffic for a long time now. A few clients have even found me by the content I share there. A few months ago I enrolled in the Pinfinite course by Melyssa Griffin and I can honestly say that it was worth the investment. That’s when I was introduced to Tailwind, a Pinterest scheduler tool.
Why do you need to schedule your pins you might ask? Well, Tailwind helps you get your content in front of your audience at the most optimal times. Not only this, but you can even set a pin to go out multiple times across different boards.
This has increased my website traffic even more by just taking a few moments each day to schedule content and it also helps me stay inspired.
While Pinterest is my main source of website traffic, Instagram is where a lot of my potential clients find me. In order to have a strategy that converts it’s important to have your content all planned out.
Scheduling Instagram posts and stories is extremely easy and fun with Planoly. You can have a complete grid view to make sure your posts work together nicely, add captions, create hashtags groups, and even manage comments. They also offer an auto-post feature, which is a life saver.
I take Fridays to create and schedule content for the week ahead so I don’t have to worry about it in the days to follow. I simply get a reminder to post them or let Planoly do it.
Last I year I made the decision to switch from WordPress to Showit. It wasn’t exactly an easy one as I was scared it wouldn’t work, but I can’t believe it took me so long.
Showit is a website platform that allows you to have full control of your design. It works with a drag and drop system, meaning that you can easily add photos, text, shapes, and see a life preview of what your website looks like.
You also have full control of the mobile view as it works independently from the desktop version, which is so important these days. Their SEO tools are amazing and easy to use. Plus, you can connect your WordPress blog to work with your website and still be able to design it as you want.
I love Showit so much that I’ve designed a few websites for my clients. You can take a look at a couple of my designs here and here. As you can see you can create completely different results with the same platform and with all the features you want.
Being a freelance designer this has to be on my list. Photoshop and Illustrator are the two business tools I use on a daily basis. Not only for branding and client projects but to create social media graphics and blog posts.
I know they might sound intimidating and they do have a learning curve, but if you can try them I absolutely recommend them. This can save you so much time if you are creating social graphics for your content, if you work with clients, or even to promote your products by designing your own templates.
You can even find pre-made designs that you can use as a starting point by accessing the Creative Cloud library that’s included in membership and use all the amazing fonts they have at Typekit.