Branding: how to know if it’s time to rebrand your business

Making the decision to rebrand your business is not an easy call. You need to invest time and money to get the results you want and sometimes just taking action can be stressful. The are several factors of a successful brand building: colors, typography, logo, illustrations, icons, values, mission statement, voice… the list goes on and on.

Changing of all these elements is something that needs to be carefully considered to make sure your brand truly communicates your message. While going through a rebrand constantly is not a good idea, since you want to make sure that your brand stays consistent, sometimes it’s just exactly what you need to get to the next level.

How to know if it’s time to rebrand? Let’s go through some of the reasons why you should consider it.

When you offer different products or services

Your business will grow in time. This means that your goals might change since you first started. Before the design studio, Fashiony Fab was a lifestyle and fashion blog. But when I decided to make the transition, it was clear that my business branding needed to be different.

If you are getting ready to offer different products, services or even change your blog content completely, then it’s time to rebrand.

When you change your target audience

As you get more experience in your niche, you might need to adapt and define further your target audience. If you find that your followers have now changed, it means that your branding should too.

When your brand grows faster than you thought

Sometimes your brand grows even faster than you thought and this is the best case scenario. Maybe a logo that worked before now needs to stand out more or your mission statement has developed into something bigger.

When a long time has passed

If your brand has been around for a long time, you should consider giving your brand a makeover. There are new design trends coming out each year and while it’s important that you don’t base your visual identity only in what’s trending, if it has been a while since you started, then it’s worth thinking about rebranding.

When your audience doesn’t connect anymore

Maybe you are not receiving as many comments as before and your analytics are going down. This might have to do with the fact that your audience is not connecting with your brand anymore and it’s time to change it.

When you don’t feel connected anymore

How do you feel when you look at your website, your logo, that mood board that reflects your brand style? Does it still make you feel excited? Does it represent your values and mission statement?

When you stop feeling connected to your branding, then you feel uninspired and it will affect your productivity. Time to rebrand!

When you are more pleased with other brands out there

There’s nothing wrong with noticing what other brands are doing out there. While it’s important to focus on your own progress, if you find yourself wanting every single branding out there instead of your own, then it’s time to do something about it.

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