When we talk about branding is very common to only think about logo design, colors, or print material, often forgetting about imagery. But knowing how to choose the right images for your business can make a huge impact on the way you connect with your audience.
The saying ‘A picture is worth a thousand words’ is completely right, especially when it comes to marketing. It’s the way you can capture the attention of your customers, stand out from your competitors, and create a cohesive brand presence.
So how can you make sure you are choosing the right images that communicate your message? Well, here are 5 tips to get you started.
1. Have your brand attributes in mind
Brand attributes are keywords that help describe your business and guide the direction of it, in particular when it comes to content creation.
Use these to define the style of the images you want for your brand. For example, if you are the owner of a beauty salon and one of your brand attributes is ‘natural’, you might want to search for images of women surrounded by nature, greenery, and neutral colors.
2. Consider a specific color scheme
Your color palette doesn’t have to be used only on your logo or graphics, it can also be a guide to choose the right images for your business.
When searching for images, have in mind your brand colors as this will not only help you keep a cohesive style, but also evoke different emotions and communicate specific ideas.
3. Use filters if you need to
Searching for images that only use certain colors can be a challenge. Don’t worry, that’s where filters can be very helpful.
If you like an image that has a very different color scheme, you can always play around with the contrast, brilliance, saturation, and color balance. This is particularly helpful for Instagram as every photo will match the style of your brand.
You can use Photoshop to do this or use an app like Afterlight or A Color Story. Don’t forget to use the same filter on every image to be consistent.
4. Think about content themes
There are so many images that you can use for your brand that it’s easy to feel overwhelmed. To help you narrow down your options, think about what type of content you want to share with your audience.
For example, if you are a jewelry designer, and usually share about your process as well as ideas on how to use your products, you might want to search for images that show creative working spaces and fashion inspiration. Choose 3-4 content themes and stick to them.
5. Use the right resources
Using the right resources can save you time when choosing the right images for your business. There are many stock photography pages where you can download images.
When creating content for your business always remember that the images you use to promote it are just as important as your logo, color palette, and even collateral material. Choose carefully and make sure your message stays consistent at all times.